Numerousstudies show that the number of people watching television commercials have been slowly decreasing, while those who look for information online have been steadily growing through the years. In fact, according to statistics, more than 95% of Internet users search for local businesses online before heading there to actually visit their store. For local businesses, this just underscores the importance of quality content and SEO. Every company in Miami knows that success depends on the brand’s online visibility, and reputable businesses that are easily searchable online are usually top-of-mind for the consumer.
Understanding SEO and Quality Content
Now, more than ever, local companies need to ride the wave of the Internet. This means focusing on building a good image online, and taking digital marketing into consideration. Having a website with quality content is often the first step in building a great reputation online. Unfortunately, because you are competing with billions of websites online, you need more than just quality content to make your brand stand out from the rest.
Search engine optimization, or SEO, refers to the process of optimizing the website to ensure that it appears at the top of the search engine results pages. Keep in mind though that search engines make sure that their algorithms are constantly in flux to ensure that they serve the best results to the user. Because of this, promoting a company online requires an in-depth knowledge of search engines, and for companies in Miami, SEO is no longer an option, but a necessity.
How to Achieve the Best Results
Achieving the best results depends on your type of business. Apart from the having fresh content on a well-designed website, you may also have to engage in social media marketing, pay-per-click advertising, and online reputation management. Because most people now have smartphones, having a mobile version of the site should also help you in the search engine results. To achieve all these, companies need to take the time to create a digital marketing strategy for their brand. For those who don’t have the resources to build an in-house digital team for full-time brand optimization, consider outsourcing it to design and marketing company. Remember that using the correct strategies online can bring in big business even for small companies.
(Online Presence Facts & Stats Every Small Business Owner Should Know!, linkedin.com)
(Lack of websites common pitfall for small businesses, post-gazette.com)