What is Online Branding?

Your brand is the combination of what people think about your business. A well-executed brand should inspire feelings of warmth and trust within your customers. We believe your online brand is one of the most powerful tools at your disposal in the realm of digital marketing. Your website can speak for you when you’re not around to talk about your business. Think of your website as an employee who’s working overtime. In the online world the center of your brand should be your website, however, the other channels you use to communicate will be an extension of your brand. This includes elements like, social media and content marketing.

Why Online Branding?

Over 85% of consumers are searching for local businesses online. This means your brand is becoming increasingly more important. Essentially, your brand is what people think of when they come across your business or services. Your branding encapsulates all of your offerings. In fact, your brand should cover every aspect of how you do business. One thing is for certain, there’s a huge difference between having a brand, and having a captivating brand. 

85% of consumers are searching for local businesses online

People love to buy products and services from brands they love. You can do all the marketing in the world, but it still won’t match the power of having a brand that people resonate with. I’m sure you’ve heard the term “brand loyalty”, it refers to the predisposition for people to prefer brands they love over other service providers. You need a brand that your customers are going to want to talk about, after all the most effective means of marketing is word of mouth. The only way to get people to talk is to do something amazing. It’s time for your online branding to step up to the plate.

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