Your online reputation is your image on the Internet. Negative reviews, news, blog posts, and comments about your business, brand, products and services can be posted instantaneously and damage your branding and affect your sales. Online reputation management (ORM) is about improving or restoring your company name. This is done by countering, weakening or eliminating the negative material found in the Internet - defeating it with more positive material to improve trust with your potential customers.
Online reviews are crucial for today's businesses. Several studies show that reviews can greatly impact a brand's reputation, and consequently sales. They are widely read and can influence people's purchase decisions. This mean rebuilding your online reputation is about the promotion of positive reviews: highlighting what's good.
63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Given that 39% of those who bought from sites with reviews cite the reviews as the primary factor influencing the purchase decision, it's important to have your online reputation monitored and have these negative reports mitigated by us - while proactively building a positive reputation!
With 70% of Americans now saying they look at product reviews before making a purchase and 70% of global consumers trusting online consumer reviews, your business cannot afford to leave negative reviews online. Your competitors are using monitoring tools to aggressively build customer ratings and positive reviews to attract potential customers. They are constantly managing their online reputation, which in turn increases their conversion rates and business standing. According to Marketing Experiments Journal, in a test of product conversion with and without product ratings by customers: Conversion nearly doubled, going from 0.44% to 1.04% after the same product displayed its five-star rating.
Is your online reputation causing your potential clients to run to your competitors? Let us improve your online image.
Your online reputation is shaped by your interactions in the online world and spans the disparate and varied data about you, whether created and posted by you or others. This information can have a lasting presence online, and can affect your business in many ways.Brendon Lynch